As we all may know, advertisement is key to what cooperate America is. The U.S has had major changes in the way they advertise by exploiting nudity in the ads. Almost everything in the states is based on advertisement. Advertising is the biggest and best way to sell a product because it is viewed all over the world. If you wanted to buy tooth paste, there is an advertisement for that. If an individual was interested in some clothes, there is an advertisement for that. Wherever an individual goes, there will always be advertising. As we live our everyday lives, we start taking into consideration what these advertisements are trying to do. The BK super 7 inch advertisement represents a sexual advertisement. The lady has her mouth opened ready to put the 7 inch sandwich in her mouth. “It’ll blow your mind away.” By saying this along with the picture of the young lady opening her mouth waiting for the 7 inches to get in, it all represents a blow job. This type of advertisement attracts an audience, for the most part, men. In other words, this advertisement is saying that the sandwich is as good as a blow job. As a man, I think it is safe to say that a blow job is a good feeling. The lipstick on the girl’s lips represents feminine power. A strong woman that is capable of eating a man’s sandwich. It portrays the society we all live in today. By simply looking at the ad it makes me want to go to Burger King just so I can try the sandwich. Advertisements are most effective when they are used sexually. Everyone likes sex, and sex always attracts an audience. Sex will help sell the sandwich. Even if the sandwich did not taste good, the main message that is being sent out is about sex and how good it feels to get a blow job. These ads are wrong because they influence those who are younger, playing with their mind. It enables young men and women to think about sex at an unhealthy age.
Besides sexually appealing, I believe that this print-ad has other underlying messages such as the need to dominate, agress, and also the need for prominence and attention. As neanderthal as it may seems, our society has always judged a male's prowess by the size of his manhood and this Burger King ad simply implies that "bigger is better". Judging from the expression of the girl in this print-ad, it could be safely assumed that she is shocked and impressed by the sandwich's size, which also subtly implies that size does matter when it comes to satisfying a woman. Apart from that, this ad also addresses and promotes the unnecessary desire for men to achieve a larger manhood.
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ReplyDeleteWhen I saw this ad the first notion that came to my mind was that the woman with the red lipstick does not even look real. In fact, it looks like a blow-up doll. Blow-up dolls have their mouths open for pleasureful purposes and the sandwhich is that pleasure so you could have also interpreted the woman in that way. By looking at the size, it looks like the sandwhich can not even fit with in the woman's mouth. The sandwhich ad seems to also have a unrealistic, fantasy feel. The massive size of the "BK Super Seven Incher" illistrates the notion that men have to be "bigger", not neccessarily in sex but in life in general, in order to "blow" any person's mind away. In this case, that very attractive woman and other like her is who men want to "blow" away.
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